Wedding & Event Planning, Wedding & Event Design

FRE by Suher

ABOUT FRE by Suher

As your partner in planning, FRE by Suher is by your side every step of the way to ensure a memorable event that will have your guests talking about it for years to come. Known for our fresh and innovative approach for nearly 14 years, FRE by Suher offers couples sound advice on traditional and contemporary trends, infusing your wedding with cutting-edge artistry and imagination. Francine Ribeau Events by Suher commits to the highest level of customer service. As a boutique wedding planning company, vast resources of experience and creativity will be utilized to ensure the success of your event. We pride ourselves on being available to each and every one of our clients by providing an unparalleled level of individualized service and industry expertise. From your very first inquiry and throughout the entire planning process, we understand—it’s all about you.


Our most popular service, full-service is perfectly designed for the couple who do not have the necessary extra time to take care of all the details that go into planning a successful wedding. We cover everything from A to Z. We will research and call vendors, visit sites and suggest creative options. Our full-service includes Full Event Design where we will discuss your vision, put together color palettes, inspiration boards, etc. We will hand select vendors that we feel best suits your vision, and work with them to make sure the inspiration and design plan is being carried through. All you need to do is to make the fun decisions. We handle the coordination and design so you can enjoy being stress-free. Starts at $7500 for Planning, Design, unlimited hours on the wedding day, and 2 coordinators. Not interested in design?

Pricing starts at $6500.

The Partial-Service is for the couple who wishes to be hands-on in the wedding-planning process, but seeks guidance from beginning to end. We are here to advise you through the entire planning process, then on the big day, it’s complete event supervision so you, your family, and friends can relax and enjoy the day.

Starts at $4500

This service is for the couple who has managed to plan just about their entire event, but are becoming a bit overwhelmed with the extra details as their wedding day nears. Handing over the reins a month prior to the celebration allows us to tie-up all of the loose ends so you can relax and breathe.

Starts at $2500

We know that sometimes you just need someone to set-up before guests arrive and manage the timeline you and your venue coordinator, photographer, or DJ created. Let us help you and give your piece of mind that the job will get done.

Starts at $1500

Á La Carte options allow you to select services to further customize your planning experience by adding or customizing any of the packages above. Choose from popular options such as inspiration board creation, stationery and paper-goods design, pre-wedding events and parties, airport transportation for out of town guests, your own personal assistant and honeymoon travel arrangements.

If you can dream it, FRE can do it!

Need a party planner?

No matter the occasion, FRE has the expertise to coordinate your event to suit your needs from concept to completion. We have experience in planning baby showers, surprise parties, holiday parties, birthday parties, cocktail parties, mitzvahs, backyard bbqs, and more!

We carefully create and execute events for all business sizes.
Inquire within for a custom quote!





Michelle R
Was this review helpful?  
Apr 21, 2018

I can't thank you enough for all of the hard work you put in to make my dream wedding come to life. You were so amazing during all of the planning from the rental company recommendations to the late night emails and texts. I truly felt like you had our best interest in mind. Thank you for making my wedding day even more beautiful than I could've imagined. I felt 100% stress-free thanks to your detailed timeline and organization during the rehearsal. You allowed me to enjoy our day to the fullest. Any bride would be lucky to have you as their planner.

Love, Michelle and Joseph 12/9/2017 @ The Darlington House
Alex W
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Apr 03, 2018
This is LONG overdue but so well deserved. I met Suher in Fall 2016 and fell absolutely IN LOVE with her. At the end of our meeting I told her, I told her I loved her and she's hired! I passed up someone I knew personally, to hire Suher because I just had a really good feeling. She was just so detailed in everything she presented. To think that our meeting almost didn't happen is crazy!

Suher went above and beyond my expectations. She had amazing vendor recommendations that fit my budget. And attended almost every meeting with me. Wow. I had to bring my kids with me to most meetings or meet at my house and she was just so understanding and patient throughout the entire process.

She was so reassuring every step of the way. Helped me figure out what would and would not work. Answered all of my many emails and text messages (even at 10:00 at night when I have last minute ideas/additions two weeks out)!! We hosted our reception in my backyard and literally changed 2/3 of what was planned last minute. She was very patient with my last minute freak out about how many guests we were going to have in our backyard! To say she made it happen was an understatement.

On the big day, I had NOTHING to worry about. Everything went so smoothly and perfect!!! My husband and family were so impressed! She 100% handled it!
Vera Z
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Feb 23, 2021
If there is a 10 star I would definitely with no hesitation give it to FRE.
Suher, the event planner, is amazing and makes dreams come true. She is talented, skilled, creative, professional, and passionate about what she does. When we called her to plan a social distancing gathering for us, I had no doubt she will come up with something very nice as I worked with her before. But she way exceeded all expectations. I highly recommend working with Suher to plan any occasion as I can't wait myself for my next one to work with her.

Thank you for your amazing work!!
Collene P
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Apr 10, 2018
Oh, Francine. Little did I know that signing up for a planner would include so much more. Throughout the entire process, ​Francine was on "my team" whether it was the social-emotional support needed to get through the stress of planning from afar (We live in Virginia and got married in Santa Barbara), the regular stress of simply making so many more decisions than I ever dreamed possible, keeping me focused and on task with the ever-growing to-do list and consistently reminding me of the true focus of our wedding- our wedding. From her exceptional ability to predict, problem solve and manage- she anticipated our needs, as well as those of our vendors and guests and had a seamless manner in managing them. She was true to her word that our day was left for us to enjoy and if things went wrong, I still have no idea about them. Besides making a potential​ neurosis-inducing event, relatively stress-free​, Francine and her team made our event immaculate​. I'm sure like many brides, I struggled to articulate the vision I had for our wedding and communicating that to vendors (in writing especially since we weren't able to meet in person). However, Francine and her design team were able to help me put to words and images exactly what I was hoping for and delivered well above my wildest dreams when the​ day of came. To say my husband was nervous about our gray, white, gravel-floored​, bare-bones greenhouse wedding venue, was an understatement. How could something so drab be brought to life in the way we described and discussed in our preplanning calls. However, when the day arrived, his awe spoke for itself and he expressed many times over how grateful he was we had chosen the team that we did. Francine's thoughtful effort, genuine passion, creative perspective and professional diligence made planning a wedding across the country, on NYE (had not anticipated the challenges of planning around a holiday), and after the largest fires in California history, was a surprisingly smooth task. Her vendor suggestions, eye for detail, patience in dealing with my spontaneous waves of stress, suggestions, ideas and simply put, "ability to get things done"- I'd recommend​ her and her team in an instant.

Response from FRE by Suher:

Aw! Collene!! Thank you!! I loved partnering up with you and Mark. You really made my job as a planner so easy. Much love to you guys!

Annette B
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May 09, 2018
Completely professional and great from start to finish. Francine is the consummate professional who knows what she's doing. She was responsive and always there (through final breakdown at the event site the night of the wedding). Thank you for a wonderful event at La Valencia on September 30.
Portia G
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Mar 24, 2018
My now husband and I absolutely loved working with Francine! We hired FRE for the full service planning and design and we are so happy that we did! From day 1, Francine was responsive, friendly and organized - which made us felt at ease since we were planning our San Diego wedding from San Francisco. I did not have have a vision in mind for the wedding, but with Francine's help, she designed a lovely garden themed wedding that was just amazing. All of our guests loved and raved about how elegant and beautiful the wedding was! I would work with Francine in a heartbeat and am so sad the wedding is over. I would recommend Francine to anyone that is planning a wedding or event in Southern California - she's one of a kind and such an amazing wedding partner with a great eye for design. You will not regret it! Thank you so much Francine!!!
Courtney E
Was this review helpful?  
Feb 02, 2019
Would I use Francine again: definitely!

Highlights: A super strong network of vendors, fantastic design ideas, and great organization skills

Francine designed/planned our wedding a little over a year ago and all our guests are still talking about how amazing it was. She has a perfect blend of both design and planning experience.

Design: She took our vague notions of what we wanted and came back with specific ideas for how to execute and make it better. The final product was beautiful and far exceeded our expectations.

Vendors: With my husband and I tending toward analysis paralysis, Francine was super helpful recommending a small handful of specific vendors in our budget and advising of the pros/cons. It was also helpful to have her negotiating with vendors on our behalf.

Organization: With her broad planning experience, Francine helped make sure nothing was missed in our process and ensured a smooth event.

Overall, super happy with Francine and would highly recommend her to anyone else.

Response from FRE by Suher:

Love you guys!!