Ashley Heleringer of Heleringer Events wanted to convey three main themes with this modern styled shoot in Louisville, Kentucky:
1. Feature a wedding in Kentucky that was in an urban setting instead of the usual countryside farm backdrop
2. Feature a queer, gender fluid concept that went beyond putting a man in a dress or a woman in a suit
3. Use a bright, colorful palette without defaulting to the classic rainbow scheme that’s associated with so many LGBTQ+ weddings
To achieve these goals, the creative team opted for a 1960s color palette and combined the bright, full colors with the darker, masculine feel of the Louisville Thoroughbred Society—a brand new venue that opened in downtown Louisville in early 2021. LTS has a strong focus on horse racing, bourbon, and cigars, so they wanted to incorporate those details into the shoot but with their own modern spin.
Guests were welcomed to the wedding with a glass of water featuring custom floral ice cubes and a gold metallic place card engraved with their name. The ceremony backdrop was made up of breeze block panels—the popular architectural style of the 1960s—as well as the custom cake design by Sweet by Simone. During the cocktail hour, rainbow sherbet was served in individual fruit cups, accented with a bourbon infuser personalized with the couple's logo. And, for an extra exotic getaway, a bright blue Lotus adorned with a watercolor "Just Married" license plate and floral accent, with old-school watercolor cans dragging behind sending the newlyweds off into their happily ever after!