As the wedding world evolves, so does the wedding invitation scene. In part due to the COVID pandemic, going digital with wedding invitations has become an appealing and less stressful option.
Aside from obvious benefits, like changing details quickly and easily, it's also a seamless way to manage RSVPs by directing guests to your client's wedding website (if they choose to have one). Sustainability and the use of eco-friendly materials is a key trend in wedding stationery for Millenial & GenZ couples, making digital invitations both convenient and on-trend! If your clients are keen on printed invitations, they can still be eco-conscious by choosing sustainably sourced papers and vegetable-based inks.
Many aspects of wedding planning come with traditions and wedding invitations are no different. Read on to learn how to send wedding invitations via email, how to word and address the emails, what to put in the subject line, and how to address the traditional aspects, too!
Is it okay to send wedding invitations by email?
In short––yes, it's okay! Some people believe you should only send paper invitations for an occasion as special as a wedding, but your client's wedding day is about doing what’s right for them and what they believe in. At the end of the day, everyone will have an opinion of what clients should and shouldn't do! Going green with digital invites as a way of supporting the environment or choosing the digital route as a convenient and less stressful option is perfectly acceptable. Since the pandemic we've all become accustomed to increased digital communication, so guests are unlikely to see this as unusual.
The one thing to keep in mind is that some guests may not be tech-savvy. This can be easily fixed with a printed copy of the invitation, or a handwritten note for them. These can also double as photo keepsakes. You can also ask the stationer for a print version of the wedding invite.
How do you send wedding invitations by email?
First, you or your clients will need to set up a joint email account for any wedding correspondences. Add an email signature. Be sure to personalize it with a wedding monogram, and you are ready to send the wedding invites!
There are a few ways you can do this:
- Send the invitation as an image attachment.
- Paste the invitation image in the email text.
- Embed the invitation details in the email as links. Clients can always pay a stationery vendor to do it as well!
- Examples: RSVPs, wedding website
In terms of tradition, the wedding invitation image will contain all the details needed. This includes the date, time, and location of the wedding ceremony. The tone of the written text can be carried through the email. For example, type numbers in full if you're going for a more formal tone. Including the guest’s title (such as Mr., Mrs., Ms., Mx., etc.) or using the full word ‘and’ vs. an ampersand.
What do you write in the subject line when sending wedding invitations by email?
We recommend keeping subject lines short and concise. Adding the couple's names and the event is ideal. This will give guests a reference, so they know who the email is from and what it's about at a glance. Be mindful of including unique characters such as “!” and “@” etc. as some email providers may mark your email as spam. With these pointers in mind, below are some subject lines as examples. These have been formulated with a focus on key information to include - the couple's names, the event, and the date (optional):
- Suzy & Shane are Tying the Knot - 02.10.2026
- Suzy & Shane are getting married!
- Suzy & Shane’s Wedding | 02.10.26
- Mark Your Calendar for Suzy & Shane’s Wedding | 02.10.26
- Suzy & Shane are getting married!
- You are invited to Suzy and Shane’s wedding in February 2026.
Pro Tip: Have clients follow up a few days later with a personal text or call to check if each guest has received the email and that it didn't end up in their spam box.
How do you write the wedding invitation email?
Sending invitations digitally is a little different given that there's no envelope. Who is invited needs to be clear. When sending digital invitations by email, address the email to each guest by name.
The email message itself will be quite short - all wedding details are in the wedding invitation image. In some ways, you could think of the email as an envelope to share the invitation! Below are a couple of examples that you can use.
Dear Mr. and Mrs. Smith,
We are making things official and would love to invite you to our wedding celebration. It will be held in February, 2026, in Auckland.
Attached you can find our wedding invitation card for details and RSVP. We cannot wait to celebrate with you as we embark on our journey of friendship and love.
With love always,
Suzy and Shane
Dear Ivan and Jay,
It is with great joy that we invite you to share in our wedding celebration in February, 2026, in Auckland.
Please find attached our wedding invitations for details and RSVP. We hope you can join the fun as we celebrate our journey of friendship and love together.
Love,
Suzy and Shane
A few helpful tips to keep in mind
When sending wedding invitations by email:
- Don't send the wedding invitation as a group email. Address each guest by name and send individually. By addressing each guest personally, it is clear who is invited (which is traditionally taken care of by envelopes) and easier on RSVP management!
- Follow up! Some guests will simply forget to respond, as they do with paper copies, too!
- Remember that email is not private, so clients shouldn't put anything personal in the email invite that is meant to be private.
Sending wedding invitations is honestly so much fun for clients and pros, and one of the first steps that make the wedding come to life and feel real. Make your invitation beautiful and meaningful in a way that works for your clients. It doesn't have to be stressful or complicated!
Hero photo courtesy of Designing Love
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