“When it comes to event industry networking, let’s be honest—we’re all there hoping to grow our businesses. So, it’s unrealistic to pretend that every connection we make is purely altruistic. But there’s a real difference between transactional and strategic relationships. Transactional relationships are surface-level; they’re only about what you can get from someone in the moment. Strategic relationships, on the other hand, are rooted in genuine connection. Yes, there’s an ROI, but it’s built on long-term investment, shared value, and real, mutual respect.”
-DJ Malike - Curate Entertainment
In the weddings and events industry, connections are everything. Your network is your greatest asset—opening doors to new opportunities, collaborations, and elevating your business to the next level. Let’s be honest, business can be tough. Having a strong network also means having a trusted community to lean on when things get challenging. Building authentic relationships within the industry is about so much more than quick happy hours and exchanging business cards.
At Emerge Event Collective, we take a heartfelt approach to building connections. You know that phrase, “When you're here, you’re family”? Sure, it might be a cheesy Olive Garden slogan, but that’s how we want people to feel when they walk through our doors or attend any of our events. And not the dysfunctional family kind (though, let’s be real, we all have a little dysfunction when it comes to our businesses and lives). We want to be the kind of family that always has your back. Your chosen family. Your work family.
Emerge is a network for luxury wedding and event professionals who crave real, meaningful interactions that go beyond surface-level networking. It expands beyond your local market to Pros all over the country, through a wide variety of events in different cities and virtual networking and education events. For those who want to avoid the "Mean Girls (and Boys)" of this industry, we offer a community built on kindness, support, and collaboration where egos are checked at the door.
With that in mind, here are some networking tips aligned with our mission and values—ones we’ve found successful through years of event industry networking.
1. Lead with Generosity and Curiosity
Building authentic relationships starts with a mindset of giving rather than taking. Whether you’re attending an Emerge round table or engaging with peers online or in person, approach conversations with genuine interest in learning about others’ work and experiences. The best relationships are built on mutual respect and curiosity. Always ask, “How can I help you grow your business?” rather than “How can you help me?”
2. Invest Time in Community
Attending networking events or joining groups like Emerge is just the beginning. The real value lies in your willingness to invest time and energy into the community and follow up on the connections you make. We see so many join our community only to never show up online or in person. Share your expertise, offer help, join a committee or leadership team, ask thoughtful questions, and support others’ growth. The more you give, the more you receive—but only if it’s coming from a place of genuine generosity. Check the “What’s in it for me?” mentality at the door.
3. Share Knowledge
Sharing your knowledge and what makes your business successful is a powerful way to strengthen relationships. Be open about your methods, what has worked for you, and even what hasn’t. Transparency and a willingness to help others without expecting something in return often come back to you tenfold.
4. Be Vulnerable and Share Your Wins and Losses
People can sense when you’re genuine. Be open about your challenges as well as your successes, and you’ll create space for others to do the same. Emerge’s mission is to create a safe environment where professionals can discuss real issues and be vulnerable with each other—whether it’s about managing client expectations, dealing with difficult clients, or finding a better work-life balance. As Brené Brown says, “Staying vulnerable is a risk we have to take if we want to experience connection.” The more vulnerable you are, the deeper your connections will be.
5. Nurture Long-Term Relationships
Authentic networking is about building connections that last. There’s a saying: what you’re doing in your business today will show its results in about 18 months. It's a long game, so don’t expect instant results. Follow up after events, check in with peers even when you’re not working on a project together, and find ways to collaborate that are mutually beneficial. It’s about staying top of mind and growing together—show up often and build relationships that matter.
6. Know Your Values and Your Brand Values
Your values and your brand values are the foundation of everything you do. Clearly understanding and communicating them will help you attract the right people and build meaningful relationships that align with your purpose. When your values are front and center, your connections are rooted in authenticity, not just convenience.
7. What Sets You Apart?
Identify your unique strengths and what differentiates you from others in your field. Leaning into your strengths will help you build authentic relationships where you are valued for who you truly are. Share your passion, creativity, and expertise—those are the elements that make people want to work with you and build lasting partnerships. Practice a 30-second elevator pitch that sets you apart from the typical "I am a wedding planner in Colorado." Be different, and own your uniqueness.
The Power of Community
At its best, networking isn’t just about meeting people—it’s about forming relationships that inspire, support, and propel your business forward. You never know who will help your business the most or who could become a lifelong friendor. When you combine the power of community-building through Emerge Event Collective, you create an environment where authentic relationships can truly flourish.
Ready to strengthen your network and build genuine relationships? Join the conversation and our events with Emerge. Aisle Planner members receive $50 off (waived initiation fee). Email us at info@emergeeventcollective.com to receive your code with verified Aisle Planner membership.
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